Web Strategy – What Is That?
Web strategy is a blue print of your plan to harness the power web to grow your business. Today web includes website, blog, social networks, search optimization, emails, mobile apps and so much more. Because there is so much you can do with web, you need to take time to think and write down all you want to target.
How To Define Web Strategy For Your Business?
Our experience says that many business owner are aware that web can do so much for their business but do not know where to start. We help business understand & categories what is more important tasks and what could be done easily. A combination of most important & easy task would be a key for any business web strategy.
Web Strategy start from a big decisions and go all the way down to various small day to day decisions.
Some of the big & high level decisions includes what all your should have in your web network and how much you can maintain?. Whether you should build website using pure ASP.NET or using Dotnetnuke or Google Apps? Whether you need a separate blog website or should it be part of your main website? Whether you need presence in Facebook & Twitter?
While important day to day decisions includes what name should be used in the website’s top menu, how to organization information in the website. Whether you should have a big flash or banner photo on home page? What to post in Facebook & Twitter etc.
How We Contribute?
We help our clients to build their web strategy and identify simple goals that they want to achieve using web.
We listen to your basic needs and provide a draft strategy to further discuss & prioritized. We recommend technology based on your need for example depending open complexity of your website we may recommend to use Dotnetnuke or Google Apps similarly whether you should use emails provided by your hosting company or use Google Apps for emails.
For many clients we used Dotnetnuke for their website while Google Apps for their emails and inter office communication & collaboration.
We also educate our clients on simple & repetitive task that they can do themselves for example creating emails themselves for their employees.
List of Our Services
- We help you build web strategy for your small business.
- We help you understand what Facebook, Twitter, YouTube, Picasaweb, Blogger, WordPress can do for your business. Whether you need all of them or few of them. We also help in setup & branding of them.
- Unleash the power of Google Analytics, Google Webmaster tools and guidance on how to best utilize these tools to promote your website and business.
