This website is for a CPA in the Orlando area. She is an excellent CPA and have wide variety of knowledge in her field. I still faces challenge in understanding all the services she provides and what services she would like to promote on the website. In my recent conversations with her, we try to identify top few things which will go on the website. Once I got the list, I hired someone to write search engine friendly content for the services page. I used that content in the services page and also to create call to action through the website.
I yet to update local listing with the new copy. Once done, I will add more pictures.